“Changing behaviour” is seen as the #1 challenge by CityChangers who are passionately driving change around the world. We can see why: Humans just hate to change. What’s even worse, scientists tell us to forget about making people change. So what should we do instead? Take a seat on the sofa with seasoned behaviour experts to hear how you should focus on people wanting to change. Learn from Jeni Cross, Director of Research at the Institute for the Built Environment, Colorado State University; and Margaret Heffernan, Entrepreneur & Writer; sitting down with host Mathis Hampel, programme director of the Urban Future Global Conference.
Sofa SessionSofa Session #3: Behaviour Change 101