I am an idea peddler, a cohort and convert of responsible and strategic marketing and communications. I firmly believe that Marketing and Communications are one of the reasons why we are experiencing the climate crisis; therefore, this is a problem every marketer needs to fix. I love engaging and connecting with consumers and clients. I have over 20 years of marketing, advertising and communications experience working with leading creative industries. As the global leader in sustainability, marketing and communications at UAP (uapcompany.com), I work with the company's board of directors, executive and country leadership teams across all studios and workshops in Australia, Asia and North America. UAP collaborates with the best creative thinkers, artists, architects & designers to deliver creative outcomes for the public realm. We consider ourselves as explorers, creatives, and makers. Last 2017, I created Be Extraordinary! (be-extraordinary.co), a not-for-profit organisation hosting thought-leadership activities to inspire and empower small & medium-sized businesses in the art, design and built environment industries on the importance of responsible and strategic marketing and communications. Before UAP, I was fortunate to have been part of highly creative and strategic advertising and communications agencies for the world's biggest consumer goods brand - Unilever for brands like Dove, Dove Men+Care, Pond's, Sunsilk, Comfort FabCon, Cornetto, Magnum and Wall’s in global, regional and local integrated marketing and communications projects. Other brand experiences include retail, luxury and professional services.