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campaigns

Promoting Heat Pumps: A Communication Strategy for Hard-to-Engage Groups

Conservatives fiercely resist behaviour change, but a six-point communications strategy designed to advance buy-in of heat pumps is a working model for engaging hard-to-convince groups. When Anja Floetenmeyer-Woltmann steps onto the stage, she is determined...

Mums for Lungs: The Campaign for School Streets Powered by Coffee

The benefits of school streets are numerous. So too are the triggers that prompt people to set them up. For campaign group Mums for Lungs, it’s urban air pollution. We explore how their mission...

CityChanger Heinrich Strößenreuther: Founder of Climate & Cycling Referendums

If we seriously intend to limit global warming, we need more people like Heinrich Strößenreuther. This cycling and climate activist and serial NGO founder specialises in street-level change, and he’s using the political system...