Dr. Jesús López Baeza’s work focuses on the use of location-based data to analyze urban phenomena, including social cohesion, livability, identity, perception, sustainability, urban growth and decline, and pedestrian and traffic flow models. His work contributes to developing new methodologies and frameworks for understanding urban dynamics, informing policy and planning decisions globally. He has published in several academic journals and presented at international conferences. His interdisciplinary approach bridges urban studies, data science, and digital technologies to improve decision-making and urban development strategies.